DIF Identity Generator
Danmarks Idrætsforbund, DIF,
organises a large number of Danish sport organisations.
This 'organizing element' became the key idea for the "5th" style element in DIF's visual identity (developed by Tore Rosbo / 1508), conceptualized as:
The process of perfecting Sports, is the process of fine-tuning movement. DIF's identity is to facilitate this process - to let the myriad of imperfections and attempts get the space and focus they need to develop.
So, instead of communicating an visual identiy based on a utopic(?) perfect path, the 5th element consists of the beautiful attempts to achieve it.
base.io was tasked with developing the concept into a production
We responded with a series of prototype (developed using basekit) studies of svg-path mutation, translation of motion-capture .bvh files into path-sculptures and browser-based workflows.
In the end, we settled on a workflow where a user-drawn path is iteratively displaced by a script, compatible with both a browser-based "Generator":
a Illustrator plugin/script:
and a stand-alone desktop application (using Mio):
Looking forward to see the identity on display!