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2005-02-13 / NL,DE

Prada, AMO/OMA





For the launch of Prada Perfumes, AMO produced the website and worked on-set during the filming of the short movie "Thunder perfect mind" (Directed by Jordan Scott (Daughter of Ridley Scott) producing a making-off documentary to be released at a launch party (in a empty swimmingpool with (our) ceiling projections) at the Berlin film festival 2006.


Watch the 4 chapters on youtube: Part 1, Part 2, Part 3, Part 4 or on prada.com

The website (now replaced) adopted the filmic paralax-movement to create a "set" from wich the user could stream the movie, learn about the flacon and the ingredients, locate shops and read the lyrics of the Thunder perfect mind poem.


To launch Prada’s new fragrance, Miuccia Prada asked film director Ridley Scott and his daughter Jordan Scott to collaborate with her on the project. In response to Miuccia Prada’s desire to portray the complexities of being a woman, Jordan presented Prada with a poem, “Thunder Perfect Mind” from the First century that deals with the endless aspects of the female psyche.

The film was shot in Berlin and stars Daria Werbowy as the woman who appears in many guises; the wife, the virgin, the mother, the daughter, the mistress. Jordan Scott reflected on the filming in Berlin, “It was an extraordinary experience to collaborate with two of the ultimate creative minds in their fields, and of course when one of them is your dad it makes it all the more special.”

Jordan & Ridley were excited to work with French Director of Photography Philippe Le Sourd.
The costumes, especially designed by Miuccia Prada, were styled by Kym Barrett of Matrix & Romeo & Juliet fame.
Tom Foden who has worked with both Ridley & Jordan in the past came on board as Production Designer.
The choreographer for the film was Blanca Li.

The film premiered at the Berlin Film Festival on 13 February, 2005.
~ From prada.com/pradasphere/films

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